- With the launch of this project, “IFA Delfos”, the central office will be able to measure the impact of its commercial actions aimed at category growth, with a clear focus on the development of manufacturer brands.
- The program is supported by Nielsen’s technological platform, a benchmark in market data analysis, and integrates daily sales information from partners representing 80% of the Group’s total sales volume.
- Through this initiative, IFA expands its portfolio of services to partners and suppliers, betting on higher value-added solutions and contributing to joint growth.
Madrid, October 13, 2025. – Grupo IFA, leader in the distribution sector by surface area in the Southern European market, has presented IFA Delfos to its key suppliers, a data sharing program that transforms the way commercial data is managed and used. Its goal is to improve the efficiency of its commercial actions, strengthen collaboration with manufacturers, and generate sustainable category growth, with a clear focus on promoting manufacturer brands. At the time of its launch, the project integrates daily sales information from partners representing 80% of the Group’s total sales volume.
This initiative is based on a model of sharing sales data between the central office, partners, and manufacturers, which allows for the construction of joint strategies based on reliable, up-to-date, and actionable information. Unlike traditional data sharing models, IFA Delfos is not limited to the transaction of data, but turns it into a strategic tool to identify development opportunities for categories and to establish concrete activation plans with manufacturers, as well as to measure and evaluate their results.
Advanced analytics driving growth and collaboration
IFA Delfos integrates various analytical functionalities that generate the knowledge needed to enhance the commercial strategy of partners and manufacturers. The platform allows for the measurement of sales performance with key metrics, identification of assortment opportunities by detecting underperforming SKUs within each category, and analysis of the real impact of promotions. It also facilitates the tracking of launches, evaluating distribution and sales in the first days to optimize the introduction of new products.
Thanks to these capabilities, IFA Delfos transforms complex data into precise and aligned commercial decisions, strengthening collaboration and joint growth among all stakeholders.
The project, through its advanced analytics suite, expands the Central’s portfolio of services for both partners and suppliers, betting on higher value-added solutions and contributing to mutual development. In this sense, as leaders of manufacturer brands in Spain, Grupo IFA works closely with its suppliers to grow together and offer in its partners’ stores the best connection between brands and customers.
Diego Maus, General Manager of Grupo IFA, emphasized: “IFA Delfos is a strategic program for the company that will transform the way we manage our commercial data and will allow us to identify, in collaboration with brands, growth opportunities. Through this program, we seek to consolidate our leadership position in manufacturer brands and continue strengthening a distinctive business model capable of competing with limited assortment operators.”